There is no doubt that in today’s digital world, there is no success without having an extensive online presence. Having an attractive website in place has now become a basic requirement for any business, be it for eCommerce or for just advertising and marketing. What people forget, however, is that more than just having an online presence, what is more, important is the quality and productivity of that online presence. As an example, for an eCommerce Website Design, it is not just important to have a website where you can list your products, but also to know how many people are visiting the website and actually buying from it.
The productivity of any online experience would depend on how compelling it is to the customers/visitors. Thus, it is important to understand how to increase the stickiness of the customers to your website and in turn strengthen the online presence. Some factors that can help in the same are as follows:
- Setting up a user-friendly website
Your website should be easy to steer through and should have clear instructions for every step. Too many links and complicated directions can confuse the customers, and they may not end up visiting it again. Thus, having crisp material and avoiding clutter is the best way to design a website.
- Collaborating the content with product marketing
There should be ample content on the website related to the product that it is offering. As an example, for a company that sells kids products, the website should not only list down the products and their price but should also have some content related to kids’ activities, health, growth, etc.
- Providing a personalized customer experience
Customers have a tendency to work with companies that identify them with their name, and suggest them products based on their demographics, purchase history, and need analysis. For giving this kind of online experience to the customers, the companies need to analyze the customer data and match the customers’ likings with online communication.
- Easy accessibility
Having a website for online presence is the bare minimum, but it is also important that you have a mobile website and an app for your company so that the customers can access it all the time. All forms of online presence have to be aligned with each other so that the customers can access the data as and when required and get quick responses to their queries.
- Staying up to date
You should ensure that your website is updated regularly with fresh content and blogs. Reading and navigating through the same stuff every day can get monotonous for the customers, and thus along with focusing on the look and feel of the website, it is also important to refresh the landing page, product list, or the articles on the website.
In short, creating a compelling online experience has become more or less mandatory for any business. Moreover, it is important to understand that in this world of digital transformation, the customer holds the key to every new door that you would want to open for your business, and your approach has to be based on the passage chosen by the customer.
