The Pros and Cons of Blogging on Your Website: Blogging on the main homepage has its advantages. However, some businesses want to blog from a subdomain, directory, or off-site location instead of the website. Find out what your options are.
You have a great, client-centered website. You write with passion and understanding on your site, and you must make a crucial decision now:
Should your website and blogs be separate? Or would they get along better as a duo? Is it preferable to maintain your blog separate from the website for your business?
The most likely response is "No." Don't split them apart. This is why:
Benefits Of Incorporating Your Blog:
Several significant advantages of blog integration justify its adoption for most businesses. Additionally, these advantages serve as useful website blogging tips.
I. Visitor Advantages:
- Visitors may learn a lot about your business by reading a well-written blog since it reveals your more approachable human side.
- Today's website visitors often anticipate seeing a corporate blog, and they would be dismayed if they did not.
- The visitor experience is improved with an integrated blog.
II. SEO Blogs Advantages
- Since all backlinks to blog entries connect to your primary domain, they all immediately increase the overall SEO or Search engine optimization strength of your website. This raises the ranking of every page on your company's website in search results.
- Adding additional content pages to your website can improve its overall ranking since Google favors authoritative sites with plenty of material.
III. Business Advantages:
- Blogging on your business website enhances your reputation as a thought leader rather than merely a supplier of goods or services.
- Your blog article's readers will already be on the corporate website, putting them one step closer to executing the conversion action you are aiming for, such as email opt-in, purchase, download, etc.
- Building and maintaining only one website is simpler and less expensive.
- Establishing and promoting a single brand is simpler and less expensive.
Benefits Of Maintaining a Separate Blog:
With all of these integration benefits, why would you want to keep your blog separate? Here are some justifications:
- If you desire a scope that isn't directly related to your company's major offers.
- If the "tone" you seek is inappropriate for the main website of your business.
- If you wish to market your blog as a separate brand.
- If you'd like to present yourself as a more impartial industry authority.
- If you ever decide to maintain the business website but sell the blog.
- If you decide to sell the firm but maintain the blog.
Is There a Happy Medium?
If you're still on the fence, you may strike a balance by hosting your blog on a different domain but still putting a prominent link to it in the main navigation of your business website. This strategy gives visitors the majority of the advantages outlined above, making it simple for them to locate your blog and learn more about your business. In exchange, you forfeit all of the potential advantages of having a genuinely independent blog, except being able to quickly remove it from the corporate website in the future.
For the majority of businesses, having your blog completely integrated with your primary website is the best choice for your visitors, SEO, and position as an industry leader. However, there are some unique situations when starting a separate blog is the best course of action. Using this analysis for the benefit of blogging, select the strategy that best achieves your goals. Stay connected with us for some of the best blogging tips on the internet.
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