There are so many ways to grab the customer’s attention. From banners to vernacular ads. However, the most popular and reliable method to generate leads from online traffic is website pop-ups. Though there are many cons to the website pop-ups the pros have the upper hand. A tug of war between the results of the marketing campaign and design is such that pop-ups win hands down. Website pop-ups can be of different types but one thing which is common between all these is that they pop up on the top of the page, whether it’s a webpage or another YouTube link. Website pop-ups act like barriers to viewing the main content of the page because the pop-up has some interesting information to put forth. The various types of screen or website pop-ups are full size or the lightbox popup. A full-size pop-up blocks the whole view of the page, whereas the light screen pop is big enough to back the viewer’s eye to that big or large to cover the whole web page. Often Interstitials are confused with website pop-ups, and many times used as interchangeable terms by Google too.
Website pop-ups compel the customers to look at the ad unless the customer crosses it or it vanishes while scrolling the page. There are many benefits of website pop-ups. Their conversion rate is 75% higher than any other ad. There have been many studies suggesting customers tend to click on the popups if it is of there interest. Website pop-ups bring attention to themselves. Such a demand of attention they create that the customer has nowhere else to look but to read the content of the pop-up ad. The best part of website Pop-ups is, they are not misleading in terms of the crux of the message. They are focused and most of the popups are made with keeping a call to action in mind. Such focus towards the call to action (CTA) is the reason for such high conversion. Website pop-ups are not costly, therefore the Return on Investment potential is huge. Also, by the gradual updates and hit and trial of learning the website pop-ups are less intrusive. Unlike the traditional website pop-ups, the current ones are designed in a manner to be less intrusive in the process of user experience. There are a few cons too but that will be covered in the later stage. Nevertheless, the pros have it!
If your business goal is specific, the objective is to convert the potential customer into a new customer or a repetitive customer go for the website pop-ups, as conversions are what the website pop-ups prioritize over anything with a specific, focused call to action approach. If you wish to hire an expert to take your brands to greater heights, where the customer base increase by the day and repetitive customer rapidly grows, you can holler us or email us. We are not far to serve you. After all the true benefits of online should not be restricted to website pop-ups!
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