Responsive web design seems to be trending. Before we tread the water of understanding its significance let us first understand what is responsive design. It is assembling the content of your website in a way for it to scale up or down the content and the elements automatically to match the screen size on which it is being viewed. That way the viewers do not have to put in extra effort in zooming in or out the content to read it. The main aim of responsive web design is to curtail this extra effort of resizing, zooming, scrolling which happens with the website if it is not optimized for various screens. Now, such un-optimized sites can cost a business many potential customers, as most of the potential customers may end up exiting the sites out of frustration of trying to figure out how to make the website work on their screen, phone, or tabs. In the earlier days, each business used to make a website for the computer/laptop screen and mobile screen. Now, responsive designs have reduced that work and replaced the whole effort of making multiple websites for mobile or multiple screens. With responsive web design, the user has to make only one website that adjusts itself automatically as per the screen size it is being viewed on.
The significance of the responsive website design is mentioned below:
Now, since we got the importance of responsive designs out of our way, is your brain hammered with the question, ‘why mobile-friendly website design?’ There is no doubt that your website computer screen is great but it is no secret kept of you that with everybody having a smartphone in their hands the usage of mobile phone has increased to 80%. Mobile phone media consumption has seen 510% growth between 2012 to 2020. So let us give you the reasons why mobile-friendly website design should be your priority apart from gaining your business a better position in SEO.
Usage of mobile phones is increasing with each passing day: Mobile phones are handy, from paying to browsing, people prefer their phones to any other screen. Besides, people are always on the go and have no time to waste on opening a new screen, they rather everything to be done through their mobile phones. If your website experience on mobile is poor, the brand image which they will form for your brand or business will be poorly.
And, did we forget to mention that restrooms are becoming favorite spots for mobile usage activities like browsing, social media, scrolling, searching, and scanning. You better be ready to provide them the best user experience on their mobile devices while they are at it resting. Let us not disturb their resting process by poor user experience. Do you agree?
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